Erewhon today is known as a viral upscale grocery store in LA with $50 jars of soup. But before private equity got involved, it was known as the very first natural foods store in America, with a storefront and wholesale operation in Boston staffed by idealistic hippies beginning in 1966.
Related:
Bill Ogden, 1969
Even Eve at Harbin Hot Springs, 1977
Helen Rich, 1966
First Adult Psychedelic Nightclub
Patrick Burk Ad
Fred Schrier Ad
Freon P. Sandoz
Rick Griffin Signage
The Krupp Catalog, Summer of ‘78
Patrick Burk’s Headshop?
Hippie Retail
The Audio Environment
Chicago 1969
Fragile Sun Construction Co.
Avant-Garde Merch
Bookpeople
The Mad Peck
Natural Trading Company
Plato’s Retreat
Baby Doll Cosmetics, 1967
Tom’s of Maine, 1972
Roach Studios, 1974
Far-Out Iron-Ons
Cheech Wizard shirts, 1976
Clairol Herbal Essence Shampoo, 1972
Boston Tea Party Posters, 1968-1970
Luv Letters
Right-Ons, 1971
Loren Rehbock, 1967
PsychoFlairapy, 1971