“People’s Yellow Pages” and “#wholeearthcatalog-inspired” are my two favorite underground publishing trends of the ‘60s and ‘70s. This one’s from San Francisco, Spring 1969. Long-gone Bay Area businesses in here include: Bizarre Bazaar, Dead Cow, Magnolia Thunderpussy’s Head Kitchen, Noh Directions Press, Human Kindness, Freight & Salvage, The Occult Shop, Paisley Penguin, Raza Power Company, Underground Construction Co., Job Generation, Sandals Unlimited and Whole Earth Access Co. ✌️